CSC Global Technologies Inc.

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Services » Rich Media Tools

Rich Media Tools

We provide all the necessary business tools to create maximum value for your online initiative for capitalizing on your video assets.

Video Content Delivery Websites

CSC has built every facet of the video delivery website from the ground up. Our proof-of-concept website showcasing all the e-commerce components can be seen at www.hollyflicks.com. We have developed and delivered video delivery websites to major telcos, studios, movie distribution companies, and many more. In control group tests lasting up to four months, our sites have received as high as 87% approval from users.

Life Cycle / SKU management

The life cycle management is a very simple but effective function of our content management system. During the process of ingestion each title is assigned a unique identifier and data entry sheets requires information about the ‘Start’ and ‘End’ date of the title. On the ‘Start’ date the title becomes visible to the consumer on the website and on the ‘End’ date, the title disappears from the website. The time frame between the Start and End date can be anywhere from minutes to eternity. This system allows us the flexibility to encode content ahead of time, make it available on a selected time (right down to a second) and stop on the selected time. After the cycle is over the content resides on our servers and in our Content Management system. The re-activation of the content at later date is a simple function of re-entering the Start and End dates. This is one of the most cost effective ways of managing the content for delivery over the Internet.

Rules

There is an extensive list of rules already established in our Content Management System and additional rules can be added for each client. The rules related to geographical blocking, time frame for video display, pricing, subscription or pay-as-you-go, genre, download or stream, DVD burn or not, encrypted or no encryption, rental or sales are already in place. CSC works with its clients and can modify its existing rules to suit the requirements

Pricing

We offer two systems for pricing and collecting payments for your products and services. Our two way electronic payment system let your customers to create an account, and then use the funds in account for payment. It offers the best alternative for the buyers and sellers. For buyers, they do not have to provide their credit card information. It is similar to Paypal and all data about the buyers account remains confidential. It is preferred by the seller as there are no charge backs. Since it is not a credit card, it works similar a debit card; buyers take money directly out of their account and makes the payment.

Our second pricing structure is a credit system. All products and services are priced in credits. The consumer purchases either the exact amount of credits to acquire the products and services or buys bulk (can offer discount to bulk buying). The advantage of the credit system is that consumer does not need to pull up their credit card anytime they want to purchase a product or service from you. It also allows parents to control the amount of ‘allowance’ kids are entitled to spend. We can offer subscription, single payment, bundled services payment, view-by-minute payment or any combination of these alternatives. It is again a very simple system designed to offer maximum amount of flexibility in pricing to both services providers and the consumer. Read more here: 2-way Payment Processing

Promotional structure

Our system is capable of accommodating large number of promotional programs. This is done through our access code system. We program the access code to either identify a product, service, a bundled product & service or user authentication. The first system is more specifically explained in the Bundling section. For consumer authentication service, each user receives a unique access code and when such access code is entered, it allows the consumer one time use to products and services associated with the access code. It can be used in the pre-paid cards, promotion of online service with a movie ticket or access to online service for buying merchandise.

Bundling

At the present we provide bundling services for the content available as downloads from the website. This is generally done by access code. Each access code is unique and includes selected titles. It can vary by the amount of movies, TV episodes, documentaries etc. We also offer bundling of downloadable files and merchandise from the store. We have an independent system designed to drop ship merchandise from a warehouse to the delivery location. Our combined download and drop shipment system allows consumer to download selected titles from the website and also receive products by shipment.

Product Placement

The websites are designed with a window on either the home page or multiple pages. The information in the window is drawn from an XML file or a database. Change of content in the XML file or database changes the information in each of the windows. This offers the most amount of flexibility in placing promotional, advertisement and sponsorship related material at various spots throughout the website.